About Raccoon Eyes Media

The founder

Vanessa Grek is a New York-based founder, media executive, journalist, and brand strategist with more than a decade of experience creating content for major media organizations, startups, founders, and growing companies.

She spent more than six years at Bloomberg as a Media Manager and Senior Video Producer and Editor, contributing to work across Bloomberg Originals and Bloomberg QuickTake. Her experience includes helping develop and launch major editorial franchises, including AI IRL, Getting Warmer with Kal Penn, The Future with Hannah Fry, and An Optimist's Guide to the Planet.

Before Bloomberg, Vanessa produced and edited business and financial journalism at TheStreet. She began her professional media career at Univision 62, where her work contributed to projects recognized with a Lone Star Emmy nomination.

After years of helping major media organizations tell important stories, Vanessa founded Raccoon Eyes Media to bring that same level of editorial thinking, creative leadership, and production experience to entrepreneurs and growing businesses.

Vanessa understands both sides of building a brand. She has spent years behind the camera shaping stories for global audiences, and she has also built companies, developed partnerships, pitched ideas, managed teams, created marketing systems, and experienced the challenges of entrepreneurship firsthand.

That combination influences every Raccoon Eyes Media project. We approach our clients' businesses with curiosity, creative ambition, and an understanding that content must do more than look good—it must support a larger goal.